A Brighter Path: Brand Development Initiative
In the Spring 2026 semester at NC State, I had the opportunity to take COM 316: Public Relations Writing. Throughout this course, I completed a series of assignments focused on brand development, audience analysis, strategic messaging, visual communication, and content creation. The work showcased below represents a comprehensive collection of projects I developed over the semester for my brand, A Brighter Path: A Faith-Based Recovery Center. Each piece reflects my ability to apply public relations principles to create a cohesive and meaningful brand identity.
Select the image below for further information on each piece and its purpose within the overall campaign.