Featured Projects
A Brighter Path: Brand Development Initiative
In the Spring 2026 semester at NC State, I had the opportunity to take COM 316: Public Relations Writing. Throughout this course, I completed a series of assignments focused on brand development, audience analysis, strategic messaging, visual communication, and content creation. The work showcased below represents a comprehensive collection of projects I developed over the semester for my brand, A Brighter Path: A Faith-Based Recovery Center. Each piece reflects my ability to apply public relations principles to create a cohesive and meaningful brand identity.
Select the image below to view the full collection of brand materials and campaign pieces.
BeRailSafe: NC By Train's Ticket to a Safer Community: Strategic Public Relations Campaign
BeRailSafe: NC By Train’s Ticket to a Safer Community was a strategic public relations campaign developed in Fall 2025 for COM 226. Focused on promoting rail safety awareness for the NC DOT Rail Division, the project incorporated audience research, strategic messaging, and a multi-platform communication approach. I contributed to the development of social media content and campaign tactics as part of a collaborative, research-driven team.
Select the image to view the full project and explore the campaign in detail.